7 Statistics that Reveal the Importance of Video
Research on marketing strategies has proven how much more effective visual content is when compared to textual and auditory files. One such research concluded that the brain can process visual data 600,000 times faster than text — as reported by Social Media
Today. A video combines imagery with audio — and sometimes even written words.
Hence it is an all-inclusive and highly effective way to convey your ideas to the target audience and give them a call-to-action that improves the efficiency of your marketing budget.
Here are the results from one psychological study where the research is based on the retention of marketing content on the human mind.
If your customers only hear something, they are likely to retain 10% of that information three days later.
By contrast, if what they hear is accompanied by relevant imagery, they’ll keep an average of 65% of that information three days later.
Videos can Add an emotional human touch to marketing content and effectively appeal to pathos (emotions) and logos (logic), which can turn viewers into paying customers.
More and more businesses continually invest in a video marketing strategy to increase productivity.
It’s reported that over 1 billion hours of YouTube social videos are watched per day.
Because of this phenomenon, videos must be incorporated into all marketing strategies to make them relevant in today’s competition for attention.
Consumer acceptance of video is revealed in the incredible statistics shown below.
Videos have become popular:
Video content accounts for around 80% of consumer internet traffic
The volume of mobile video consumption increases by up to 100% every year
Here’s why video data is more likely to leave an impact on the minds of your audience:
· There’s a part of the brain — the fusiform face area, which cues us to look at faces to gather information and determine someone’s credibility. This is why we’re so intrigued by live-action videos featuring people — Susan Weinschenk.
· In 2021, video content is expected to account for an estimated 80% of all online traffic — Cisco.
· Video on landing pages can increase conversion by 80% — Unbounce.
· Video increases purchase intent by 97%, and brand association by 139% — Unruly.
· 97% of marketers indicate that videos assist customers in understanding products. — Hubspot.
· E-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not — Kiss Metrics.
· 81% of businesses are now using videos for their marketing. — Hubspot.
Videos Make an Impact:
1. Product reviews and demonstrations. This has become the “go-to” method to both present a product or service by the marketer. And also to seek information about a product or service by the consumer
2. Explainer videos. This has taken over the need for operational manuals, particularly for consumer and small to medium business software. A quick quarry on YouTube will generally result in 5 to 20 videos on any question regarding a software product. In fact, 74% of those who see an explainer video revealing a product in action will become a purchaser according to Wyzowl.
3. Interview videos. Here is a more entertaining way to present information when two or more people weigh in on a product, service, or issue. This can increase the credibility of the product, service, or message.
4. Other videos. Because videos can be used in so many diverse ways, it becomes impossible to outline all the categories in this article.
In Summary:
Video has taken over as the required tool for all marketers. Any marketing effort that does not rely heavily on video will not make an impact on today’s consumer. That is true for both B2B marketing and B2C marketing.
Video can be fun and entertaining as they perform the function to educate and build awareness.
Add just the right amount of entertainment and fun and your video could go viral.
